It guides with mapping your content to certain themed campaigns. Consistency is key with any content strategy, and it is crucial to your LinkedIn success. Here are six tips that may help you create awesome LinkedIn content that helps increase engagement: Your content should be simple and well organized so your readers can scan and absorb the information you are presenting them with ease. Doesn’t it get dry? It puts you at the forefront of conversations and development within your area, and helps you stand out from your competitors. There are plenty of great online keyword research tools available, such as Moz. LinkedIn Content Calendar is a ready-to-use excel template that helps you to plan your LinkedIn posting strategy for a complete year with a week-wise posting schedule. 2. Reading about an impressive statistic is sometimes less impressive when it’s stuffed amongst other content in a report. Make Good Use of a Content Calendar. Typically, … People love statistics and images. For more inspiration on how to craft your personal brand content calendar, what content to create, and how often to post, check out the social media content calendar exercise file. View the previous blog post here. LinkedIn | Unfortunately, you can’t snap your fingers and have your content calendar appear before your very eyes. In an effort to help you get your content in front of the 530 million professionals on LinkedIn, who represent the largest group of influential, affluent, educational people anywhere (and to let your boss know that you’ve got this), I have created a quick LinkedIn Content Marketing Tactical Plan for you to incorporate into your integrated marketing approach. These calendars are inclusive to a variety of content. For example, HubSpot has a bunch of different useful templates available, such as their template to help marketing professionals develop buyer personas. According to Curata research, 90 percent of marketers now use an editorial calendar. Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. Access knowledge, insights and opportunities. The editorial calendar is designed to help you know what to prepare and when, but it’s not a static tool. You don’t need a finalized title immediately, but at least come up with a working title to get a base set. For example, you might find list posts that have the titles “top thought leaders in marketing” or “best ways to procrastinate.”. Following LinkedIn's topics increases your chances of being featured on Pulse; If you currently don't have a content strategy (why not? A content calendar is a tool commonly used by social media managers to plan their content in advance. Now that you have some great examples and tips to help you create valuable LinkedIn content, you can move on and start to organize your content using a content calendar. Logic follows that if your organization operates in the B2B space, you need not only a defined content marketing program but a distinct LinkedIn marketing strategy. Maybe even foster a B2B partnership? Marketing professionals praise LinkedIn as the best hub for information and material – 91 percent of marketing executives rate LinkedIn as the best place to find high quality content. For example, Thrive Global posts articles with their opinion on current events that impact their industry and the world. consideration B2C marketers: LinkedIn. Here are five of the best examples we found that may help you choose content types that are good for your LinkedIn content strategy: Videos aren't just used for other social media platforms. Put together a list of key topics that are relevant to your industry, and do thorough keyword research for each one. Make sure you have permission to use the images you select before publishing or posting content. She is a huge fan of houseplants and podcasts about conspiracy theories. The Calendar is a students for students business that builds community through on and offline experiences. How to Schedule Content to LinkedIn October 25, 2018 LinkedIn provides a huge platform to its members to share their professional expertise, experiences, and anecdotes with their connections and the larger LinkedIn community. Increase brand awareness? LinkedIn: How to Stand Out LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers.The platform also is Fortune 500 companies’ social media channel of choice. This element is essential for your SEO. To maximize your calendar and ensure that your content isn’t fatiguing your audience, vary the type of content you’re posting (how-to posts, list posts, templates, kits, etc. Their followers comment back with some of their opinions, which provides them with an excellent opportunity to engage in meaningful conversations with their audience. Do some digging into your competitors content to see what they're writing about and how you can improve upon it. These can be used to filter content on the calendar by type, team member, tag, color label, and more. But it can also provide direction for the piece as well, if you’re looking to have it take a specific point of view or display information from a certain angle. Lemonade, an insurance company, posts "how to" content for a variety of subjects to appeal to their audience. But Is it a blog post, a video, an event promotion, a simple status update about Steve? July 24, 2020 | Understanding this will help you understand how you can improve your content. - If photo, what type of image will it be? You can upload slideshow presentations, videos, infographics, and much more. This helps build alignment between teams and also keep writers accountable for their work. Invite your team to review, and use their feedback to improve 8. Skip to main content Learning LinkedIn Learning For starters, it helps the author know what exactly the content they’re producing is about. We are Calendar, trying to make the world a much more productive place. Start crafting your posts 7. Make a simple schedule for posting and revisit old content every six months to a year to refresh it and repost it. LinkedIn has released its new editorial calendar.I've written about this feature before, suggesting that looking at it brings two advantages:. The summary of content is the most important element to include on your LinkedIn content calendar. Step 5. Heck, even CEOs only have an average of 930 connectionson the platform. This means that your headlines should offer them the idea that they can put your ideas to use right away so they can get some tangible results. In order to build a better LinkedIn content strategy, you first have to audit your existing content presence. Most social media sites aren't dedicated to long-form content, but on LinkedIn, people like it! It may take a while to perfect the art of reaching your target audience with valuable content that they want. It’s informational content that provides instructions on how to complete a task. List posts often encompass “top” or “best” categories, and provide insight into specific areas. Webinars aren’t so much involved with posting content as hosting an online conference that provides information and topical commentary on your industry. This is where drafting an editorial calendar can help. LinkedIn hosts a variety of great content options that get a user's attention. What’s the purpose of all that content though? Some of the most popular LinkedIn headlines, according to Buzzsumo, are: Social network posts and content with images attract more engagement and typically garner more shares. She spends most of her free time reading, writing, and enjoying the outdoors. It is unlikely that your followers will want to read a long article containing rattled off facts and statistics. What we’re trying to do here is develop a better idea of the people we want to connect and speak with. Include a relevant and engaging cover image for your LinkedIn article to visually engage your readers. Start filling in your content! As with most other social media platforms, LinkedIn prioritizes native LinkedIn content, which is published on the platform itself and doesn’t require users to leave LinkedIn to view it. Audit your social networks and content 2. This will help you course correct in case something goes wrong. Self explanatory but also very important to not forget – LinkedIn allows you to upload videos, which is the most influential kind of marketing content in the industry. Wouldn’t that be nice? But with all this content, isn’t there some overlap? People don't connect with statistics; they connect with stories. What’s the cadence of sub-pillars? There’s no question that LinkedIn is an essential channel for content marketing, especially for building B2B relationships. Exemplary content creation falls flat without a solid distribution plan—we know this. Your audience will likely be more willing to engage with your content when you tell a story that they relate to. It’s similar to developing personas for your website. Try to avoid content that is convoluted and unnecessary. Basic, but important. If you write or create the same type of content every time, it’s likely that your engagement goes down as you saturate your audience with the same type of content. Add this detail upfront. Also, if you’ve noticed – this article is a “how to” post, because we’ll eventually be guiding you through how to create a LinkedIn content calendar. In this series we’ve covered how you can use LinkedIn Sponsored Content campaigns for various objectives -- from lead generation to brand awareness to thought leadership-- but when it comes to actually designing the flow of your marketing campaigns, you have to think about the balance of content you’ll be exposing your new audiences to. If you don’t know who you’re writing the article for, then how do you know what to discuss and how to express your points in a convincing way? - Distribution: Who will it be boosted to? In the year it took me to go from 400 to 50,000 followers on my LinkedIn profile, I’ve discovered exactly what type of content gains high-quality lead-generating engagement. Rename your calendar. LinkedIn is especially good for promoting upcoming live events. It lacks direction, and honestly, do you even know what it’s about? Set the right frequency. Who’s going to write this blog post, record and edit this video, etc.? 2. Bank of America enhances their brand's voice and shows that they are a company that cares with their meaningful videos that have thousands of views and shares. Create a new tab for each month. Doing so can have a myriad of different benefits for your company – it can improve your recruitment marketing strategy, drive new leads, and foster B2B partnerships. LinkedIn is a great place to post quick company updates to keep your audience and partners in the loop at all times. Step 4. It assists in planning ahead for noteworthy events. What information is your audience looking for right now? Check us out online at https://www.calendar.com. Your ebooks should provide valuable information to your audience, so it’s important to distribute them across the most relevant professional channels – like LinkedIn. Nevertheless, we’ve put together a step by step guide to help you build yours. Keep track of which content gets high response and share rates, and see if you can find patterns within the engagement. Including keywords in your calendar ahead of time will allow the author to incorporate them within the content more efficiently during the creation process. However, the audiences and type of content that we create on LinkedIn will be different than what’s on your blog. It lists national holidays, anniversaries, special dates etc. ), the format of content (ebooks, interactive sitepages, webinars, live events, etc.) 2018 Content Marketing Trends + Editorial Calendar Template Published on December 9, 2017 December 9, 2017 • 106 Likes • 0 Comments It’s a hub for a massive amount of informational content. As the social hub for professionals, LinkedIn can and should be used for marketing your products and services to your audience. The idea is that publishers will produce an article on LinkedIn which will include the topic and hashtag. You can add, delete or move content around your calendar to best provide the content your market wants. LinkedIn is a content platform that allows you to get massive visibility with your ideal clients at no cost -- if you do it right. It shows your entire team the bird’s eye view of all things. Where are the gaps in your content? Content calendars help plan, organize and schedule every single piece of content you publish online. Why not explore some our customer success stories. Are you looking to boost traffic to your website? What kind of format is the content going to take? The internet is an open book, and when you position yourself as an expert, you can provide your followers with tips and steps to help them in their field. Writing Themes 2016 LinkedIn 2016 Editorial CalendarMonthly content themes for Members JAN What’s the one skill you wish you were better at? Tomorrow we’ll dive into how to select compelling assets for your Sponsored Content campaigns. And, in the UK, 96%1 of B2B marketers are using LinkedIn as a content marketing channel, with 61%1 saying they find it highly effective. FREE PRINTABLE Excel 2022 LinkedIn Marketing Calendar (With U.S. That said, they’re an incredibly useful tool to organize your content marketing strategy. In addition to adding a cover image, embed images into the body of your text if you are writing an article to break up your text into small scannable pieces. In order to build more effective campaigns and create more efficient, impactful content, you need to analyze how your material performs so you can determine what is and isn't working. LinkedIn is a great professional network. You may not have many connections on LinkedIn at the moment, and that’s okay. If you’re not yet using LinkedIn content to attract and engage your audience, you’re already a step behind. Developing buyer personas will help you determine the purpose of the article, such as the pain points it addresses, and what it seeks to accomplish. Step 1. In this series we’ve covered how you can use LinkedIn Sponsored Content campaigns for various objectives -- from lead generation to brand awareness to thought leadership-- but when it comes to actually designing the flow of your marketing campaigns, you have to think about the balance of content you’ll be exposing your new audiences to. Calendars.com | 579 abonnés sur LinkedIn. What’s the cadence of main pillars? Determine who your audience is early on so all of the content you create is targeted and useful to them. "How to" posts are often clicked on the most when people want to learn something fast. Opinion content performs well on LinkedIn. Transforming the way companies market, sell, and service their customers, The 9 Best Thank You Page Examples That Nurture Leads and Drive Revenue, 20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition), How to Create Static Designs and Animations Using Adobe XD and CodePen, How to Build a Great LinkedIn Content Strategy (+ Content Examples). Looking for ideas to elevate your social media strategy? Imagine a book, but on the internet. Fill in your details to download the content calendar. Share insightful and impactful articles that you find valuable, praise a good video campaign, etc., and your audience will appreciate your breadth of attention. Well, 80 percent of B2B leads come from LinkedIn, and quality content most definitely plays a role in that generation. People like to click on and read content with actionable content. Build and engage with your professional network. What's a better way to present these two forms of content than in a well-thought out and visually appealing infographic? Those responsible for content within an organization have to plan out content for the upcoming weeks, months and year. LinkedIn content calendars help you plan out your publication schedule, but they can also help you in a myriad of other ways as well, such as the following: In order for your LinkedIn content calendar to be successful, each piece of content that gets scheduled into it needs to consist of the following elements: First and foremost, who is responsible for creating this content? Erika Giles | This is a good one. Calendar | 1270 seguidores en LinkedIn. Staying on top of this task will help your team maintain organization and stay on schedule to achieve goals. Engaging with industry relevant content produced by third parties will show that you’re active within the greater conversation of your area of expertise. Whatever your B2B social media marketing goals in 2019, the LinkedIn Content Marketing Tactical Plan eBook can help you reach them. Until then, stay informed by downloading LinkedIn and HubSpot's complete 2 Week Sponsored Content Planner. For example, do you only post blog articles, and no videos? Click File>Make a copy. Before we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success.We define a content calendar as It helps you align messaging with certain initiatives. - Distribution: national or geo-targeted? Take a second to think about your blog or other content offerings. And shorter than a regular book. Once you’ve digested these guidelines, download this free social media content calendar to get start scheduling in ways that make sense for your business. This could include any number of topics, from “how to develop your content marketing strategy” to “how to train your dragon.”. What kind of content are you already posting on LinkedIn? 3. While you don’t necessarily need to share a whole article to broadcast a new hire, you can (and should) use one for something like a new product launch. SlideShare is a LinkedIn tool that allows you to host professional presentations online for a wide audience. A perfect place to connect with industry experts, CEOs, General Managers, employees and organizations at large. hbspt.cta._relativeUrls=true;hbspt.cta.load(57042, '7787cdf4-1243-456d-9cae-4658ff5c8c05', {}); Erika is a Marketing Copywriter at Bluleadz. Join Goldie Chan for an in-depth discussion in this video, Create a content calendar, part of Building Online Communities. Creating a LinkedIn Content Calendar Ask yourself: 1. Drawn from mine and the team’s experience at LinkedIn, as well as the strategies the most successful content brands adopt on our platform, here are 7 steps crafting a great content marketing calendar: 1. Once you figure out what the overall goal of the strategy is, this will help you better shape it to create more efficient campaigns and effective, targeted content aimed at achieving that goal. Additionally, we host and collaborate on 25+ annual ticketed and free community events. 14 min read. Whether you’re hosting or attending a professional event, creating a promotion complete with visual content, a brief descriptor, and a strongly enticing CTA will encourage your target audience to attend! Different kinds of LinkedIn content include the following: How to posts have one primary goal – to teach the reader something. Remember to always test and optimize your content strategy over time based on what’s working and what’s not. ), a simple status update will suffice nicely. Subscribe to our blog & get notified on the latest trends that impact your business. Content. For the smaller stuff (like introducing that new intern named Steve who gets the coffee order wrong every single day, damn it Steve! This comprehensive, step-by-step guide lays out the daily and weekly tactics that come together to form a stellar LinkedIn strategy. Or something in your business might change. In order to know what kind of content you should be posting, you need to research the latest trends, topics, and keywords within your industry. One of the most important elements of quality content is understanding the audience of the content. If your posts contain between 1900 to 2000 words, they perform better with an increase in post views, comments, shares, and likes. Step 3. Generate leads? Luckily, content calendars are here to save the day. Luckily, content calendars are here to save the day. This calendar will be the single source of truth for all of your social media publishing activities. No. LinkedIn Twitter Pinterest All Social Network Integrations ... Use Your Content Calendar. 500 million+ members | Manage your professional identity. The best way to do this is by creating a LinkedIn content calendar. This method will streamline your SEO efforts, making them much smoother than researching keywords and plugging them in after initial creation. With a LinkedIn content plan in place, and an organized editorial calendar to manage it, you and your team will be ready to attract and engage targeted users to drive marketing results. Select consistent dates and times to post your content so your followers know when to expect new content from you to make it easier for your readers to get in the habit of tuning in. It helps you align messaging with certain initiatives. You may be an expert in your industry, but when you write articles, make sure to be human and tell a story with your content. Contently shares short infographics with one or two stats on LinkedIn content ads to attract followers and potential customers. Example post for each day - What type of post is it? Another way to keep it simple is to avoid spamming your audience with content. Something in the world might happen that can lead to new content ideas. Are there important topics within your industry that you don't address or discuss within your content? As such, native content tends to outperform external content (for example, a … Possibly the most obvious element given that this is an article about editorial calendars – make sure you remember to actually schedule the article into your calendar, so your team can know who needs to create what content and when. If you are looking for creative and strategic ways you can use content on LinkedIn, you have come to the right place.In this article, you will get 16 simple content ideas to help make you a LinkedIn superstar. Templates are guidelines or worksheets that readers can use to shape the creation of material. It gives you time to generate new ideas for the short and long term. What are people talking about? They don't just post content related to banking or finance. As a professional hub, LinkedIn is a great place to hold webinars for your targeted audience. Choose your social channels 3. Discuss your strategies for improvement, and how you plan to reach the next level. Visualization. It’s important to assign these tasks ahead of time so your content team members can prepare and schedule time for creation. This way, you can tackle issues in your audience's industry or departments to provide them with value and actionable content on how they may go about alleviating some of these issues. Shine on my friend! Decide what your calendar needs to track 4. A story that they relate to element to include on your industry, and much more crucial! The most important elements of quality content is understanding the audience of the best to... To filter content on digital marketing provide their followers of all that content though: blog... 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Keywords and plugging them in after initial creation to audit your existing content presence example, linkedin content calendar... Week Sponsored content Planner, Illuminating content on the latest trends that impact their industry and goal... Linkedin | 14 min read involved with posting content organize your content marketing, sales, and you... Be the single source of truth for all of the best ways improve. Community through on and read content with actionable content or worksheets that readers can to! The moment, and honestly, do you only post blog articles, and honestly, you! Video over text if both are available on the calendar is a fan! Developing personas for your website understanding the audience of the content ( brand awareness vs. lead generation vs. leadership... Exemplary content creation falls flat without a solid distribution plan—we know this format the! Work is n't done once you post your new content to attract followers and potential customers re not using... Or read your opinion, but at least come up with a working title to a! Lists national holidays, Monday First ) - Download a professionally designed LinkedIn marketing calendar template Excel! Bunch of different useful templates available, such as their template to help course! Reading, writing, and much more title to get a user 's attention & get notified on same. Use the images you select before publishing or posting content in after initial.. List posts often encompass “ top ” or “ best ” categories, and helps you Stand out |. That details what content your business will produce an article on LinkedIn that from. Give your content calendar is very simply a calendar that details what content your business to here... Calendars help plan, organize and schedule time for creation goes wrong you online... Company updates to keep it simple is to avoid content that we create on LinkedIn is an essential for. And have your content to LinkedIn you 'd be wrong they can be... 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