N/A, Oxfordshire, Copyright © 2010–2021, The Conversation Trust (UK) Limited. — When taken together, our findings suggest there may be a misinformation cycle taking shape. On a personal level, Caulfield noted his experience with sports commentator Keith Olbermann on Twitter. Profile, Serena Bronda (COM’17) Vish Viswanath, Lee Kum Kee Professor of Health Communication and director of the Applied Risk Communication for the 21st Century program at the Harvard T.H. How social media can distort and misinform when communicating science ... at Boston University fielded a panel of interdisciplinary experts to discuss their own experiences and research in communicating science online. The problem is that social media is also a great way to spread misinformation, too. Think the Huffington Post erroneously equating a glass of red wine to an hour at the gym, or the viral hoax study that linked eating chocolate with losing weight. But they’ve become powerful tools for communicating rapidly and without intermediary gatekeepers, like editors. Science Communication in the Age of Social Media 6th April 2017 April Lo & Orlando de Lange Social Media allows scientists to share their science with more people than ever (Graph - Bik & Goldstein, 2013) It allows us to root out misinformation right out the source, climbing down from our ivory towers. But it’s a double-edged sword: social media allows scientists to correct misinformation by communicating their findings with public audiences to promote an understanding of complex issues. Megaphones image via www.shutterstock.com. Jul 1, 2016. Post was not sent - check your email addresses! She told our workshop that the social media platform Reddit is the greatest opportunity for scientists to accurately get the word out to the public about their research. Together these factors suggest a trend that is hard to break, even when scientists directly and actively engage with the public through social media. How social media can distort and misinform when communicating science: Our team from the Emerging Media Studies division at Boston University presented new findings that indicate social media can perpetuate misinformation about antimicrobial resistance (AMR) and may contribute indirectly to the misuse of antibiotics. Unlike. I tried to engage Keith Olbermann and start talking [on Twitter], and what does he do? On social media it’s easy to find information that scares you and scientists are not participating in trying to make it right. A recent workshop about Social Media Effects on Scientific Controversies that we convened through the Center for Mobile Communication Studies at Boston University fielded a panel of interdisciplinary experts to discuss their own experiences and research in communicating science online. Our team from the Emerging Media Studies division at Boston University presented new findings that indicate social media can perpetuate misinformation about antimicrobial resistance (AMR) and may contribute indirectly to the misuse of antibiotics. Traditional media exposure, it seems, can be a source of AMR misinformation. By Phehello. This suggests that those individuals most active in contributing to social media were actually propagating inaccurate information. How social media can distort and misinform when communicating science Posted on August 11, 2016 December 7, 2016 by Mr. Lakhaney Interesting article about how … Altogether this forms a rationale for why users tend to become uncivil and aggressively defend content that may not even be accurate. On the Reddit site, members share links and posts about a myriad of interests, making it essentially an online bulletin board system. Birmingham, Warwickshire, Online talk: Net zero – why and how? — These public scholars examined the extent to which social media has disrupted scientific understanding. Piper Below, an epidemiologist from the University of Texas Health Science Center at Houston, is a proponent of scientists productively engaging online. (2014). Even many traditional news organizations and media outlets report incomplete aspects of scientific studies, or misinterpret the findings and highlight unusual claims. At our workshop, he reported receiving bomb threats at his home. Exposure to uncivil comments can increase polarization among users, particularly related to science topics, such as nanotechnology, and perceptions of risk. In my new job in the LSU College of Science, where I started as a science communication specialist in July 2016, I've been creating and strategizing a LOT for social media.Since July, I've helped create and maintain a new science blog and Instagram account for the College. Some scientists and agencies are pursuing new modes of communication, such as brief scientific animations to summarize and share research. He blocks me. When news breaks – whether the story of a disease outbreak, a terrorist attack or a natural disaster – people increasingly turn to the internet and social media. Below, also a science moderator on the site, pointed out that Reddit Science, with more than 11 million subscribers, provides “the largest audience scientists would ever get in their entire career.”. How Social Media Can Distort and Misinform When Communicating Science By: Jacob Groshek and Serena Bronda , Posted on: July 22, 2016 Shouting past each other online doesn’t help. Scienceploitation is embodied in especially egregious “click-bait” headlines. Increased posting of content to social media reinforces misinformation, and in our study, those higher levels of AMR misinformation are shown to increase the likelihood that individuals will misuse antibiotics. 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