Content optimization is crucial to your E-Commerce store success. Lets get started! When customers can’t find what they’re looking for or have to wait too long for a store to load, they move on. Even, App store optimization is a crucial part of mobile SEO since 42 percent of all mobile sales produced by the top 500 ecommerce merchants occurred from mobile applications. Ecommerce SEO 101. 1 speed killer for websites is images that load twice. Start load testing with your free LoadNinja trial today. 41. When customers browse your site, can they see all the color options for each product easily, or do they have to click or tap to individual product pages to see all their options? You’re trying to promote product pages, not informational content like keyword-optimized blogs. Our first eCommerce optimization checklist has been a sought after guide by start-up entrepreneurs and those into dropshipping. Are you confused about any of the practices mentioned here? Use behavioral intelligence software Conducting an audit in an e-commerce environment may sound strange, but hopefully this post has helped you gain a better understanding of what an e-commerce audit program will look like for you. When a customer goes to your product listing page on their desktop, they see images optimized for a big screen. If one improvement will take 30 minutes and speed up page load by 1.5 seconds, you should do that before an improvement that will take longer and speed up your page load less. ratings and testimonials), Put the ‘buy’ or ‘add to cart’ button above the fold, Ensure that everything is secure (SSL/HTTPS), Experiment with different headlines and calls to action. Use these techniques to improve your ecommerce website’s conversion rates. This is far from being called complete as there are lots of aspects of e-commerce conversion rate optimization that we couldn't touch because the article would have gone so long that people would refuse to scroll. Best Ecommerce Store Optimization Guide You Can Get In 2020. While many retailers have added features like specialty payment and delivery methods or AI chatbots, their sites load too slowly, are hard to use, or hide important product information from shoppers. Live Chat. Accepting a discount is a no-brainer. 1. With clear priorities and quarterly checkups, the process will get easier over time. Checklist for Success in 2020. Google has actually extended the limit that a meta description needs to be for perfect optimization (it used to be 160 characters and now it’s 230) and you need to fill that space with a short, keyword-rich snippet that summarizes what a particular page is all about. To avoid such a faux pas, make sure that your checkout process is as simple and short as possible. To make navigation easier, we’ve broken our ecommerce optimization checklist into 8 distinct categories. Image optimization improves SEO score, improves website loading speed, increases leads, provides better user engagement. November 14, 2020 by Carmine M. Optimizing your e-commerce store will result in more sales, higher conversion rates, and an overall improved user experience. These changes don’t require any coding; you can update a page in just a few minutes, and the improvements can help pages move up in Google search results. Send cart abandonment emails. 1. Users are already there to buy. Now, if your customers can’t buy from you on mobile, you might lose them forever. Keyword research. If you want organic traffic on your website then it is important to constantly evaluate your website and do the necessary changes in order to … Tip: Understand Your Development Timeline. Your SEO Checklist for an Ecommerce Website. If your user traffic isn’t generating the sales you’d like it to, try implementing a few of these solutions for better optimization. Flexible financing is especially effective for ecommerce websites in higher-priced categories, such as home furnishings, high fashion, or electronics. ; Do your product pages have great product photography? Every second counts when it comes to e-commerce loading times. eCommerce sites can have massive amounts of pages due to factors such as large inventories, faceted navigation, and robust site functionality. Useful software to use for A/B testing of your ecommerce site includes Optimizely, VWO, and AB Tasty. Problem areas can include headers and product titles that crowd out product images, menus that are hard to use, and cluttered screens that are hard to navigate. This ecommerce SEO checklist identifies all the key components needed for a successful ecommerce website. When you first run through this e-commerce optimization checklist, you may find a few items to fix or you may find a lot. If you have multiple tasks to tackle, set priorities by calculating optimization ROI, based on time required and speed gains. Just like a car needs regular maintenance to perform at its peak, so does your website. E-commerce optimization checklist for peak performance A feature-over-function approach can make a website run poorly and send shoppers elsewhere. Test your site on a few different mobile devices. Community, Case By Mary Nguyen Every second counts when it comes to e-commerce loading times. Load only the images that need to appear as the user scrolls to give them the information they need, and don’t waste their time while the site loads off-screen images. You may be able to speed up your site with other image optimizations, too. While many retailers have added features like specialty payment and delivery methods or AI chatbots, their sites load too slowly, are hard to use, or hide important product information from shoppers. Correct page titles, and while you’re at it, update the pages’ meta descriptions for better SEO. Let’s begin with the first item in our checklist now. So, to ward off cart abandonment and to maximize sales, we will look at a comprehensive checklist of 25 actionable tactics that can help you in eCommerce conversion optimization for your store. Improve Product Pages; Optimize Your Pricing; Use Personalization 11. That’s how this in-depth, 115-point ecommerce optimization checklist came about. Live chat and Chatbots have become effective tools to boost sales for eCommerce stores. Here are a few great articles to begin your mastery of the subject: What is SEO? Your eCommerce optimization checklist. Ecommerce Website and Search Engine Optimization Checklist for 2020 by Knowledge Hub Media / 1 Comment / Posted in: Knowledge Hub Media's B2B Blog Search Engine Optimization has come a long way over the years, with changes taking place at every turn. 25-Point Conversion Rate Optimization Checklist For Your eCommerce Store. Use digital asset manager (DAM) software to optimize and maintain the images on your site, so it consistently loads fast. Perform not just one but three tests, all of which are free: Image files load twice, are too big, or load when they’re not needed. Visitors become customers when your online store is seamless, transparent, and functional. For ecommerce sites, one of the most effective types of modals is the discount modal. The solution is easier than you might expect. This is one of the most critical elements of ecommerce conversion rate optimization. Aida Kubatova - 4 Jun 2020 - eCommerce Marketing Tips | Guest Posts. Next, work with IT to decide which changes to work on first. © 2021 SmartBear Software. SEO is the best way to get your ecommerce site in front of people who are already searching to buy. Checklist of Ecommerce Optimization Techniques, The 5 Gaps You May Not Realize Are Missing From Your UI Test Automation Strategy, SmartBear + Test Management for Jira: Delivering testing solutions and BDD within Jira. If it’s the latter, don’t worry. 50% of total ecommerce traffic. With millions of mediocre blog posts floating around the internet, competition for eyeballs is at an intimidating high. SmartBear Let’s sum up the main points of this e-commerce website audit checklist so you can start checking those boxes sooner rather than later: Not all e-commerce conversion optimization tactics require expensive software and complicated data charts. Keyword research can be difficult for ecommerce sites. Here’s a quick checklist to optimize your ecommerce site for SEO success. By the end of it, you’ll have a thorough understanding of all the on-site elements you need to optimize and how to do it. Then, if mobile conversion rate and AOV are problematic, work on them. Draw attention to discounts by striking through the old price and including it next to the new one. If the conversion rate and average order value (AOV) are lower for mobile than for your desktop site, fix it. Ecommerce Conversion Optimization Checklist. A feature-over-function approach can make a website run poorly and send shoppers elsewhere. Here’s an e-commerce optimization checklist with steps you can take every quarter to boost your web store’s performance and improve customer experience. As you think about how to implement the items on this ecommerce website checklist, one of the easiest changes you can start with is to send cart abandonment emails. Sitewide Optimization 2. For example, if you’ve got an image compression problem, start there. CSS and JavaScript issues slowing down page loads. According to Portent, conversion rates fell by 4.42% with each additional second … 13 Tips for eCommerce Optimization. Talk to your IT team about updating the menu images to show all the options. When done right it will help you draw organic attention online. Product Page Optimization 5. We’ve designed this guide to be used in three ways. But SEO marketing is only effective if people actually see what you create. Table … Use newer image formats like JPEG 2000, JPEG XR and WebP to make compression more efficient. We give equal attention to product reviews, page speed, and off-site SEO optimization for your Shopify store. I hope you found this post useful to learn about ecommerce SEO Best Practices. Revenue is linked to SEO, and a migration presents a risk of impact to it. Updated May 19, 2020 The rise of Amazon has also seen an explosion in eCommerce websites hoping to capitalize on online eCommerce traffic. Make sure to implement these on your store before the start of this holiday season. And just like oil changes are cheaper than fancy new sound systems, site maintenance can be inexpensive, with a great ROI. The No. Ideally, the design will look nice and clean, search tools will be easy to use, and the format will allow users to tap large spots on the screen to navigate. There are two quick ways to see if your store’s mobile experience needs improvement. Running a speed test every few months shows you where a site is performing properly and where it needs to improve. Read more about it and apply it to see the changes in your conversion! E-Commerce Optimization Checklist. If all the color options don’t appear in product menus, you can lose shoppers who aren’t looking for the color that shows up in the menu, because not everyone will click through to see if it’s available in other colors. Mobile retail sites that don’t make it easy for customers to shop on their phones drive customers away. 16. Checklist of Ecommerce Optimization Techniques. There’s no customer-facing reason to load both versions—their smartphone isn’t going to suddenly turn into a laptop while they browse—but many retail sites were built this way to developer time. We believe that the checklist that we have created here can give people a good head start (especially if you're a new e-commerce company starting out). the percentage of the discount, so that price reductions appear sizeable. Related Content: 40+ eCommerce Stats You Need to Know for a Successful Online Store. Some of these steps you can do on your own, for others, you’ll need to work with your IT team. This year’s extreme pivot to e-commerce has forced B2C retailers to focus on their digital channels to survive. SEO Checklist #7: Meta Descriptions. Category Optimization 4. eCommerce sites have many facets that can get affected during a migration. This is our continuation of the checklist. Aug 23, 2018 - Growth hack your ecommerce conversion rate, sales and profits with this in-depth 115-point ecommerce optimization checklist. Commerce trends and insights presented by SAP Customer Experience, E-commerce optimization checklist: 6 quick wins, Compress image files to reduce their size without reducing quality, so they load faster. The reason behind this is the fact that today mobile is one of the strongest traffic sources for ecommerce, accounting for approx. By simply creating a website, you can’t expect that people can find you. When it comes to page load times, faster is always better. That’s why we’ve put together this search engine optimization ecommerce checklist. Your page speed report might mention CSS and JavaScript issues: Cascading style sheets loading everything on the page when visitors arrive instead of just the above-the-fold content, old-style sheet rules that no longer apply, or clean JavaScript. Test and Monitor | Posted May 18, 2020. E-Commerce Keyword Research Contact us to get high-quality SEO services for … What’s impossible to see is that on many websites, both versions of the image load, regardless of which kind of device the visitor’s using. How to Use This Ecommerce Optimization Guide. Taking the next step to business optimization can be scary, but it is a necessary fact that in order for a business to thrive in today’s market it must be able to adapt to the changes that surround it. Select the category you wish to optimize in order to get started or simply scroll down to start with item #1. Also Read- 7 Ecommerce SEO Checklist for Product Image Optimization. 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